We’re delighted to welcome our latest recruit to the team, Brendan Meade. Brendan joins the design team as interactive developer and comes with a wealth of experience in designing and building HTML/CSS/Flash and flex interfaces.

To celebrate his arrival, the team went bowling. Fortunately, Brendan is far better at building webpages than knocking down the pins, as he was (quite frankly) rubbish, incurring several fines as a result. Still, can’t be good at everything and he took his penalties like a man.

MBC, the largest media broadcaster in the Middle East, has appointed Leftfield to create, deliver and manage iMatter, a social networking site for supporting the needs and voices of young women across the region.

MBC4 is the Arab world’s first ever channel exclusively for women. Broadcasting the latest in top-rated Western entertainment, like Oprah, Dr Phil and Friends, it is supported by iMatter – an online club that links up with more than 13,000 Arab women one-to-one. iMatter provides a unique opportunity, both online and in physical events/activities for ‘new’ Arabic women to use to express how they feel about issues and what they want to do about issues.

MBC 4 wants to capitalize on the sense of identity that women feel for IMatter and the momentum created.

Scheduled for launch in Jan 2008, Fred Olsen Cruise Lines introduce their largest ship so far; The Balmoral. Leftfield Digital were appointed to create a new microsite to support the build up to this important event with a flash based site to bring the experience alive. The microsite enables the user to tour the ship through interactive deckplans, destination and itinerary sections, with DVD and photo galleries to bring the user as close to the experience of being aboard as possible.

Building a prospect database

To build awareness and engagement, two cruises aboard the Balmoral were offered as a free prize draw. Special promotional leaflets were distributed and users that entered the unique code provided were entered into the draw. Two lucky winners will win the cruises, and all non-winners are offered a £50 discount for spending onboard when they book their cruise. All users are given the opportunities to sign up for newsletters to build a strong prospect database for future contact.

Built specifically with future content additions in mind, the site will continue to be updated over time with additional images, video and other content to add even more to an already content rich experience.

Click to see the Balmoral microsite in action

Leftfield are now Gold Certified System Integrator partners of the Open Source Enterprise Content Management provider, Alfresco. This certification enables Leftfield to integrate this leading edge CMS management platform, and several members of the senior technical team are now also offically recognised as Certified Partner Integrators.

Leftfield’s Technical Director, Hamid Shayegan says “This certification is further demonstration of our commitment to deliver the very best in CMS and document management for our clients; Alfresco is at the leading edge of developer friendly, flexible Enterprise Content Management systems. This certification provides our clients and partners the confidence that Leftfield will deliver the optimum solution with this innovative CMS technology”.

This weekend Leftfield Digital (and our sister agency, Smarter Communications) have gone up in the World - literally - to the third floor of our current abode, Castlewood House. We’ve moved into brand spanking new office space, over twice the size of our current office bringing a plush new reception, lots of meeting areas, loads more working space and a really cool vibe!

In case you’re wondering, all of the usual contact details remain; same address, same telephone/fax numbers but just a short trip in the lift to the third floor. Bigger, better and the view from the boardroom (straight down Oxford Street) is just great. A quick reminder, we’re now at:

Leftfield Digital Ltd
Third Floor
Castlewood House
77-91 New Oxford Street
London
WC1A 1DG

020 7420 5890 (Main Office Number)
020 7420 5891 (Fax Number)

The only thing left to say is - “When are you coming over to check it out?”