Scheduled for launch in Jan 2008, Fred Olsen Cruise Lines introduce their largest ship so far; The Balmoral. Leftfield Digital were appointed to create a new microsite to support the build up to this important event with a flash based site to bring the experience alive. The microsite enables the user to tour the ship through interactive deckplans, destination and itinerary sections, with DVD and photo galleries to bring the user as close to the experience of being aboard as possible.

Building a prospect database

To build awareness and engagement, two cruises aboard the Balmoral were offered as a free prize draw. Special promotional leaflets were distributed and users that entered the unique code provided were entered into the draw. Two lucky winners will win the cruises, and all non-winners are offered a £50 discount for spending onboard when they book their cruise. All users are given the opportunities to sign up for newsletters to build a strong prospect database for future contact.

Built specifically with future content additions in mind, the site will continue to be updated over time with additional images, video and other content to add even more to an already content rich experience.

Click to see the Balmoral microsite in action

Tags: Campaign Microsite, Design & Digital Marketing, Fred Olsen

This entry was posted on Sunday, November 18th, 2007 at 2:08 pm and is filed under Design & Digital Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.