With so many great agencies producing so much good work, delivering work that genuninely stands out from the crowd is a challenge. So Leftfield are delighted to have been recognised for our work at the highest level for www.forbiddencity.ae - the 13th Annual Webby Awards.

The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web’s infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences, a 550-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities.

Our task was to deliver a highly finished and complex user experience to promote the launch of the Forbidden City residential real estate development in Dubai. As part of a broad integrated marketing campaign in conjunction with sister agency Truly London, the website is a key component in a wider strategy that encompasses TV, press, poster, DM, online display and CRM; the latter being driven from the website itself.

To see more detail about the project, it’s aims and achievements please read the case study. Alternatively, see it action. For more detail about Leftfield, please contact Richard Jackson, Managing Director on 0207 420 5890.

We are looking for the rare individual who has the passion and understanding of how next-generation interactive experiences should look and function, as well as the dedication and talent to execute them. The selected candidate will demonstrate an excellence in design from a user-perspective across all online disciplines from e-commerce, websites to CMS deployment.

Alongside the Digital Creative Director, you will be responsible for driving all creative endeavors for the company, as well as helping to create the ideal atmosphere for producing award winning interactive experiences. In addition, you will have frequent contact with clients and vendors, so professionalism and a holistic view of the entire design/development process is important.

Your Credentials :

- You must possess the vision to generate and execute cutting edge design solutions.

- You are degree educated in a relevant subject or possess suitable digital agency experience (5 years minimum).

- You must have the ability to work harmoniously with both developers and senior management.

- You must have the ability to work effectively under pressure and juggle multiple projects on accelerated timelines.

- You must have a passion for creating pixel perfect designs, managing the fulfillment of concepts paying close attention to every last detail.

- You must have impeccable verbal and written communication skills.

- You are an expert in the following design-related applications: Photoshop, Flash, Illustrator, HTML/CSS

- You are very proficient in the following: AfterEffects, Video Editing, 3D-design, PHP/Javascript

- You have a kick-ass portfolio that demonstrates your abilities, with online examples to back your work up… furthermore you have an attitude to not accept second-best or to lag behind the digital curve.

To Apply:

Package: £ excellent, based on experience. Performance related bonus scheme, healthcare and gym membership contributions

Location: New Oxford Street, London WC1A 1DG

Instructions for applicants: Submit your CV with a covering letter explaining your suitability for the job and agency. Applications will only be accepted with online examples. Absolutely NO Agencies.

Contact: recruitment@leftfield-digital.com, quoting “Blog : Senior Digital Designer”

Well, being our sister agency we could hardly refuse, could we? So our good friends at Smarter Communications are the recipients of a lovely new website and blog from Leftfield.

Showcasing their TV and press work, their people and awards, the site is designed to demonstrate that as one of the UK’s leading full service advertising agencies, media and creative work better together.

A key challenge of the brief was deciding the most effective way of visually communicating this basic proposition. So, dear reader I guess it’s over to you. Have we succeeded? Take a look at the site, decide for yourself and then post a comment to let us know what you think.

London based integrated marketing agency Frontroom have revamped their web presence with a new website from Leftfield. The site is flash based and draws on the extensive volume of video content, radio, press and direct marketing materials from Frontroom’s impressive client portfolio (including brands such as Konami, SEGA and GSK).

Visit the site

Scheduled for launch in Jan 2008, Fred Olsen Cruise Lines introduce their largest ship so far; The Balmoral. Leftfield Digital were appointed to create a new microsite to support the build up to this important event with a flash based site to bring the experience alive. The microsite enables the user to tour the ship through interactive deckplans, destination and itinerary sections, with DVD and photo galleries to bring the user as close to the experience of being aboard as possible.

Building a prospect database

To build awareness and engagement, two cruises aboard the Balmoral were offered as a free prize draw. Special promotional leaflets were distributed and users that entered the unique code provided were entered into the draw. Two lucky winners will win the cruises, and all non-winners are offered a £50 discount for spending onboard when they book their cruise. All users are given the opportunities to sign up for newsletters to build a strong prospect database for future contact.

Built specifically with future content additions in mind, the site will continue to be updated over time with additional images, video and other content to add even more to an already content rich experience.

Click to see the Balmoral microsite in action