Leftfield Digital has been appointed by Leeds Metropolitan Student Union (LMSU) to revamp their online presence with the deployment of a new Leftfield CMS site. The deployment will replace the existing content management platform.

The main reason behind the move to Leftfield CMS was driven by ease of use; the existing platform was considered too complex to maintain without technical support, and the fast moving nature and frequent updates required to the site content had led to the current website not being sufficiently maintained. This in turn had lead to students abandoning the site as a reference point for the Union and University.

With simple controls and a powerful feature set, Leftfield CMS will enable LMSU to re-engage students, streamline their administration processes and create a new channel to communicate with over 50,000 full and part time students. Future additions to the site are planned for Q2 2008, including a commerce function to manage merchandise and event ticketing activities, with a LMSU social networking area to support the students and the many social and sporting societies.

The new CMS site is planned to go live in Jan 2008.

Well, being our sister agency we could hardly refuse, could we? So our good friends at Smarter Communications are the recipients of a lovely new website and blog from Leftfield.

Showcasing their TV and press work, their people and awards, the site is designed to demonstrate that as one of the UK’s leading full service advertising agencies, media and creative work better together.

A key challenge of the brief was deciding the most effective way of visually communicating this basic proposition. So, dear reader I guess it’s over to you. Have we succeeded? Take a look at the site, decide for yourself and then post a comment to let us know what you think.

MBC, the largest media broadcaster in the Middle East, has appointed Leftfield to create, deliver and manage iMatter, a social networking site for supporting the needs and voices of young women across the region.

MBC4 is the Arab world’s first ever channel exclusively for women. Broadcasting the latest in top-rated Western entertainment, like Oprah, Dr Phil and Friends, it is supported by iMatter – an online club that links up with more than 13,000 Arab women one-to-one. iMatter provides a unique opportunity, both online and in physical events/activities for ‘new’ Arabic women to use to express how they feel about issues and what they want to do about issues.

MBC 4 wants to capitalize on the sense of identity that women feel for IMatter and the momentum created.

This weekend Leftfield Digital (and our sister agency, Smarter Communications) have gone up in the World - literally - to the third floor of our current abode, Castlewood House. We’ve moved into brand spanking new office space, over twice the size of our current office bringing a plush new reception, lots of meeting areas, loads more working space and a really cool vibe!

In case you’re wondering, all of the usual contact details remain; same address, same telephone/fax numbers but just a short trip in the lift to the third floor. Bigger, better and the view from the boardroom (straight down Oxford Street) is just great. A quick reminder, we’re now at:

Leftfield Digital Ltd
Third Floor
Castlewood House
77-91 New Oxford Street
London
WC1A 1DG

020 7420 5890 (Main Office Number)
020 7420 5891 (Fax Number)

The only thing left to say is - “When are you coming over to check it out?”

Well, here we are then….a shiny new digital agency fresh out of the wrapper. And welcome to our blog. We’ve got a lovely new (corporate) website that tells the world what we do, who we do it for and stuff like that. But this blogspace is a little more personal. Yes, we’ll be talking a lot about the work we do (because we’re proud of that and want to show it off), but we’ll be throwing in opinions, stuff by others that we like, and pretty much anything that gets us going.