With so many great agencies producing so much good work, delivering work that genuninely stands out from the crowd is a challenge. So Leftfield are delighted to have been recognised for our work at the highest level for www.forbiddencity.ae - the 13th Annual Webby Awards.

The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web’s infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences, a 550-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities.

Our task was to deliver a highly finished and complex user experience to promote the launch of the Forbidden City residential real estate development in Dubai. As part of a broad integrated marketing campaign in conjunction with sister agency Truly London, the website is a key component in a wider strategy that encompasses TV, press, poster, DM, online display and CRM; the latter being driven from the website itself.

To see more detail about the project, it’s aims and achievements please read the case study. Alternatively, see it action. For more detail about Leftfield, please contact Richard Jackson, Managing Director on 0207 420 5890.

Zuneta, the exclusive cosmetics retailer engaged with Storm model agency to provide the photographic content for the new zuneta.com ecommerce site. Some of the creative team from Leftfield had the pleasure of attending the shoot (it’s a hard life for some) and the results speak for themselves. For those that are interested, we’ve got a selection of shots….Beats building websites for online wooden furniture stores……

PRESS RELEASE

Natoora, specialists in premium-quality fresh French, Italian and British food delivered next day to your door have appointed Smarter Communications as their full-service advertising agency in the UK and their sister agency, Leftfield Digital to re-launch their UK e-commerce operation.

Natoora supplies high-end trade customers (The River Cafe, Theo Randalls, Petersham Nurseries and a number of high-profile restaurants) as well as private customers in and around Central London.   Smarter are conducting research as part of a rebrand and strategic positioning exercise before launching a through the line communications campaign early in the new year.

The new website is scheduled to launch in October 2008 with an e-commerce platform linking into the back-end logistics operation and existing infrastructure in order to cater for the increasing number of deliveries. Natoora require a customised commerce solution to reflect the unique nature of their business, and the source availability of Elastic Path enables Leftfield to tailor and deliver a solution that meets these unique needs and provide competitive advantage.

Franco Fubini, UK MD of Natoora said “We appointed Smarter and Leftfield because they didn’t immediately lead us into an advertising solution.  They are working with us to understand our trade and private audiences and to help us arrive at a competitive and sustainable positioning for the brand going forward”. Graham Hawkey-Smith, Strategic Planning Director at Smarter said “Natoora needs to stop competing with mass-market supermarket delivery services like Ocado and Tesco. Their trade and private customers demand restaurant-quality ingredients backed up with the highest possible levels of personal service.  Natoora enables you to re-create the best restaurant-quality dining at home - which completely re-defines their marketing strategy”.

Smarter are a full service advertising agency specialising in brand response campaigns. Based in London, this year they came 33rd in Real Business magazine’s Hot 100 Fastest Growing UK Companies. Their sister agency, Leftfield Digital are a web technology, ecommerce, content management, digital marketing specialist and UK partner of Elastic Path ecommerce solutions.

Leftfield Digital has been appointed by Leeds Metropolitan Student Union (LMSU) to revamp their online presence with the deployment of a new Leftfield CMS site. The deployment will replace the existing content management platform.

The main reason behind the move to Leftfield CMS was driven by ease of use; the existing platform was considered too complex to maintain without technical support, and the fast moving nature and frequent updates required to the site content had led to the current website not being sufficiently maintained. This in turn had lead to students abandoning the site as a reference point for the Union and University.

With simple controls and a powerful feature set, Leftfield CMS will enable LMSU to re-engage students, streamline their administration processes and create a new channel to communicate with over 50,000 full and part time students. Future additions to the site are planned for Q2 2008, including a commerce function to manage merchandise and event ticketing activities, with a LMSU social networking area to support the students and the many social and sporting societies.

The new CMS site is planned to go live in Jan 2008.

Well, being our sister agency we could hardly refuse, could we? So our good friends at Smarter Communications are the recipients of a lovely new website and blog from Leftfield.

Showcasing their TV and press work, their people and awards, the site is designed to demonstrate that as one of the UK’s leading full service advertising agencies, media and creative work better together.

A key challenge of the brief was deciding the most effective way of visually communicating this basic proposition. So, dear reader I guess it’s over to you. Have we succeeded? Take a look at the site, decide for yourself and then post a comment to let us know what you think.