MBC, the largest media broadcaster in the Middle East, has appointed Leftfield to create, deliver and manage iMatter, a social networking site for supporting the needs and voices of young women across the region.

MBC4 is the Arab world’s first ever channel exclusively for women. Broadcasting the latest in top-rated Western entertainment, like Oprah, Dr Phil and Friends, it is supported by iMatter – an online club that links up with more than 13,000 Arab women one-to-one. iMatter provides a unique opportunity, both online and in physical events/activities for ‘new’ Arabic women to use to express how they feel about issues and what they want to do about issues.

MBC 4 wants to capitalize on the sense of identity that women feel for IMatter and the momentum created.

Leftfield are now Gold Certified System Integrator partners of the Open Source Enterprise Content Management provider, Alfresco. This certification enables Leftfield to integrate this leading edge CMS management platform, and several members of the senior technical team are now also offically recognised as Certified Partner Integrators.

Leftfield’s Technical Director, Hamid Shayegan says “This certification is further demonstration of our commitment to deliver the very best in CMS and document management for our clients; Alfresco is at the leading edge of developer friendly, flexible Enterprise Content Management systems. This certification provides our clients and partners the confidence that Leftfield will deliver the optimum solution with this innovative CMS technology”.