Leftfield Digital has been appointed by Leeds Metropolitan Student Union (LMSU) to revamp their online presence with the deployment of a new Leftfield CMS site. The deployment will replace the existing content management platform.

The main reason behind the move to Leftfield CMS was driven by ease of use; the existing platform was considered too complex to maintain without technical support, and the fast moving nature and frequent updates required to the site content had led to the current website not being sufficiently maintained. This in turn had lead to students abandoning the site as a reference point for the Union and University.

With simple controls and a powerful feature set, Leftfield CMS will enable LMSU to re-engage students, streamline their administration processes and create a new channel to communicate with over 50,000 full and part time students. Future additions to the site are planned for Q2 2008, including a commerce function to manage merchandise and event ticketing activities, with a LMSU social networking area to support the students and the many social and sporting societies.

The new CMS site is planned to go live in Jan 2008.

Well, being our sister agency we could hardly refuse, could we? So our good friends at Smarter Communications are the recipients of a lovely new website and blog from Leftfield.

Showcasing their TV and press work, their people and awards, the site is designed to demonstrate that as one of the UK’s leading full service advertising agencies, media and creative work better together.

A key challenge of the brief was deciding the most effective way of visually communicating this basic proposition. So, dear reader I guess it’s over to you. Have we succeeded? Take a look at the site, decide for yourself and then post a comment to let us know what you think.

London based integrated marketing agency Frontroom have revamped their web presence with a new website from Leftfield. The site is flash based and draws on the extensive volume of video content, radio, press and direct marketing materials from Frontroom’s impressive client portfolio (including brands such as Konami, SEGA and GSK).

Visit the site

MBC, the largest media broadcaster in the Middle East, has appointed Leftfield to create, deliver and manage iMatter, a social networking site for supporting the needs and voices of young women across the region.

MBC4 is the Arab world’s first ever channel exclusively for women. Broadcasting the latest in top-rated Western entertainment, like Oprah, Dr Phil and Friends, it is supported by iMatter – an online club that links up with more than 13,000 Arab women one-to-one. iMatter provides a unique opportunity, both online and in physical events/activities for ‘new’ Arabic women to use to express how they feel about issues and what they want to do about issues.

MBC 4 wants to capitalize on the sense of identity that women feel for IMatter and the momentum created.

Scheduled for launch in Jan 2008, Fred Olsen Cruise Lines introduce their largest ship so far; The Balmoral. Leftfield Digital were appointed to create a new microsite to support the build up to this important event with a flash based site to bring the experience alive. The microsite enables the user to tour the ship through interactive deckplans, destination and itinerary sections, with DVD and photo galleries to bring the user as close to the experience of being aboard as possible.

Building a prospect database

To build awareness and engagement, two cruises aboard the Balmoral were offered as a free prize draw. Special promotional leaflets were distributed and users that entered the unique code provided were entered into the draw. Two lucky winners will win the cruises, and all non-winners are offered a £50 discount for spending onboard when they book their cruise. All users are given the opportunities to sign up for newsletters to build a strong prospect database for future contact.

Built specifically with future content additions in mind, the site will continue to be updated over time with additional images, video and other content to add even more to an already content rich experience.

Click to see the Balmoral microsite in action