Zuneta, the exclusive cosmetics retailer engaged with Storm model agency to provide the photographic content for the new zuneta.com ecommerce site. Some of the creative team from Leftfield had the pleasure of attending the shoot (it’s a hard life for some) and the results speak for themselves. For those that are interested, we’ve got a selection of shots….Beats building websites for online wooden furniture stores……
PRESS RELEASE
Natoora, specialists in premium-quality fresh French, Italian and British food delivered next day to your door have appointed Smarter Communications as their full-service advertising agency in the UK and their sister agency, Leftfield Digital to re-launch their UK e-commerce operation.
Natoora supplies high-end trade customers (The River Cafe, Theo Randalls, Petersham Nurseries and a number of high-profile restaurants) as well as private customers in and around Central London. Smarter are conducting research as part of a rebrand and strategic positioning exercise before launching a through the line communications campaign early in the new year.
The new website is scheduled to launch in October 2008 with an e-commerce platform linking into the back-end logistics operation and existing infrastructure in order to cater for the increasing number of deliveries. Natoora require a customised commerce solution to reflect the unique nature of their business, and the source availability of Elastic Path enables Leftfield to tailor and deliver a solution that meets these unique needs and provide competitive advantage.
Franco Fubini, UK MD of Natoora said “We appointed Smarter and Leftfield because they didn’t immediately lead us into an advertising solution. They are working with us to understand our trade and private audiences and to help us arrive at a competitive and sustainable positioning for the brand going forward”. Graham Hawkey-Smith, Strategic Planning Director at Smarter said “Natoora needs to stop competing with mass-market supermarket delivery services like Ocado and Tesco. Their trade and private customers demand restaurant-quality ingredients backed up with the highest possible levels of personal service. Natoora enables you to re-create the best restaurant-quality dining at home - which completely re-defines their marketing strategy”.
Smarter are a full service advertising agency specialising in brand response campaigns. Based in London, this year they came 33rd in Real Business magazine’s Hot 100 Fastest Growing UK Companies. Their sister agency, Leftfield Digital are a web technology, ecommerce, content management, digital marketing specialist and UK partner of Elastic Path ecommerce solutions.
Social Networking is becoming a key ingredient of eCommerce
19-Oct-07 10:33
EBay is going to launch a social network to support it’s online auction platform. The network will allow eBay members to join a number of retail neighbourhoods focused on areas such fashion, music and film.
The only question is ’Why has it taken them so long?’. It’s clear that for social marketplaces to be effective they need a high level of peer review. The more information available to the community members the better and allowing members to build up their consumer and supplier profiles will allow the online ’neighbourhood’ effect you get from local recommendations for shops and services.
The reality though is that you need a lot of element in place to run a successful social marketplace and these take a while to get in place.
There is a second story on NetImperative today comments on a ComScore report which highlights that Brits are the biggest social networks in Europe, which just goes to highlight further how essential social networking is going to be for corporate sites in general, and community sites in particular.