PRESS RELEASE

Natoora, specialists in premium-quality fresh French, Italian and British food delivered next day to your door have appointed Smarter Communications as their full-service advertising agency in the UK and their sister agency, Leftfield Digital to re-launch their UK e-commerce operation.

Natoora supplies high-end trade customers (The River Cafe, Theo Randalls, Petersham Nurseries and a number of high-profile restaurants) as well as private customers in and around Central London.   Smarter are conducting research as part of a rebrand and strategic positioning exercise before launching a through the line communications campaign early in the new year.

The new website is scheduled to launch in October 2008 with an e-commerce platform linking into the back-end logistics operation and existing infrastructure in order to cater for the increasing number of deliveries. Natoora require a customised commerce solution to reflect the unique nature of their business, and the source availability of Elastic Path enables Leftfield to tailor and deliver a solution that meets these unique needs and provide competitive advantage.

Franco Fubini, UK MD of Natoora said “We appointed Smarter and Leftfield because they didn’t immediately lead us into an advertising solution.  They are working with us to understand our trade and private audiences and to help us arrive at a competitive and sustainable positioning for the brand going forward”. Graham Hawkey-Smith, Strategic Planning Director at Smarter said “Natoora needs to stop competing with mass-market supermarket delivery services like Ocado and Tesco. Their trade and private customers demand restaurant-quality ingredients backed up with the highest possible levels of personal service.  Natoora enables you to re-create the best restaurant-quality dining at home - which completely re-defines their marketing strategy”.

Smarter are a full service advertising agency specialising in brand response campaigns. Based in London, this year they came 33rd in Real Business magazine’s Hot 100 Fastest Growing UK Companies. Their sister agency, Leftfield Digital are a web technology, ecommerce, content management, digital marketing specialist and UK partner of Elastic Path ecommerce solutions.

Well, here we are then….a shiny new digital agency fresh out of the wrapper. And welcome to our blog. We’ve got a lovely new (corporate) website that tells the world what we do, who we do it for and stuff like that. But this blogspace is a little more personal. Yes, we’ll be talking a lot about the work we do (because we’re proud of that and want to show it off), but we’ll be throwing in opinions, stuff by others that we like, and pretty much anything that gets us going.